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Sunrise At Bondi

We are a Positive, Authentic, Fun, Activewear Brand for Every Body.

We are all about taking a positive approach to life, living it to the full and taking care of yourself, your health and wellbeing

It’s not about being the best but doing the best you can. It’s about having a go and giving it your best shot……….Winning is great, but it’s more important to take part……it’s an attitude.

We are a home grown label, Aussies supporting Aussies and proudly taking Australia to the world..….one sunrise at a time.

Playful and bright, we are inspired by the feeling of sunrise at Bondi Beach and the anticipation of a new day. The colours of the Sky and how it changes from first light right through to sunset, at the end of the day.  The colours of the Ocean from calm days to stormy seas, nature knows best and gives and amazing colour palette to work with.

Trent Maxwell

Trent Maxwell, or "Maxi" as he is more commonly known, is a full-time Firefighter for Fire & Rescue NSW and a casual professional Lifeguard at Bondi. He is the youngest ever professional lifeguard to work at Bondi Beach, starting as a 16-year-old Trainee. Having grown up in the water competing in life-saving and surfing competitions his ambition was to work as a Bondi lifeguard which started with work experience. Maxi is often seen on Network Ten’s  reality show Bondi Rescue which follows the real day to day lives of the professional lifeguards patrolling Bondi, Tamarama and Bronte Beaches in Sydney.

In 2013 Maxi was crowned the Cleo Magazines Bachelor of the Year

Maxi is a proud Tourism Australia Ambassador as part of their 'Friends of Australia' Program.

He is also proud Ambassador for Headspace, the National Youth Mental Health Foundation and in 2013 completed THE RIDE : EASTCOAST with fellow lifeguard Jesse. The pair rode jet skis from Sydney to Cairns to raise awareness for teen depression and suicide prevention.

 Leigh Mason

As one of Australia’s leading swimwear and underwear technical specialists, Leigh has been regularly commissioned by many leading brands to consult on development of their product range. Her passion & experience for developing products that fit, have made her one of the few authorities in this area

Leigh started her career in the UK. A textile technologist Leigh has vast experience in all areas of the fashion industry including design, technical, product development and manufacturing, having worked extensively in Europe, Sri Lanka, China and the United States.

Holding a HND Textiles Diploma from De Montfort University in Leicester, Leigh still maintains her link with the University as the Alumni Ambassador for Australia.

No Photoshop Policy.

Our models are not airbrushed, photo shopped or digitally enhanced, what you see is the real deal straight from the camera. To us, you are fabulous just as you are.

Australian Made

All our swimwear is proudly designed and Made in Australia.